I'm not a super regular visitor of TechCrunch, but I started following it more after the last major redesign. This design puts more emphasis on the content than their old homepage and positions them as a content producing leader. Making money with content online can be difficult, but TechCrunch has put the emphasis on providing great content- this is a strategy that will continue to fuel their growth. *ZURB is a close-knit team of interaction designers and strategists that help companies design better (www.zurb.com).
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Comments on this Post
Here is a 2005 screenshot of the TechCrunch homepage from the Way Back Machine. A few insights:
More follow-up on previous designs:
Here is an early 2008 screenshot of the TechCrunch homepage from the Way Back Machine. A few insights:
The 2008 homepage had a very self-important logo, but was also a much less busy page...made it easier to focus in on the content. A lot of the changes since then make sense from a revenue perspective, but bringing back at least a little of that simplicity would be great.
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