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Twitter Homepage Critique

Comments on this Post

  1. Here is the same screenshot with grid lines. You can see the balance of elements and where items are aligned.

    Zrb-twitter-homepage-grid_thumb
  2. A few more perspectives on the Twitter homepage redesign:

    1. Here is the TechCrunch coverage of the redesign when it was launched in July of this year.

    2. Here is Biz Stone's explanation of the homepage redesign on the Twitter blog.

  3. Here is a version of the Twitter homepage from early 2007 (from the Way Back Machine). A couple observations:

    1. The homepage was more vertical and attempted to explain Twitter.
    2. The logo and background were much brighter- perhaps more focused on consumers.
    3. It's clear that they were moving away from a mobile platform.
    4. People in the system were more important than topics.
    Zrb-twitter-homepage-2007_thumb
  4. Thanks for taking the time to write up this critique, Bryan. All worthy points for us to consider. Also makes for a nice demo of Notable.
  5. No worries Douglas, it's always a pleasure to analyze websites that get so many things right. I use these opportunities to stretch Notable and learn where we can improve the tool- I'm it's number one user and critic. :)

    Expect to see more from Notable- we continue to roll out updates and tweaks on a weekly basis as we learn from feedback, usage, testing and analytics.

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Created by Bryan Zmijewski

Captured November 15, 2009 at 10:30AM

With the Notable FireFox Plugin

We get many of our clients requesting "Twitter simplicity." The reality is that the homepage is not being used as a conversion tool- it's used as a gateway for their huge referral network. The Twitter homepage is simple, but there are still many areas for improvement. As a regular user of Twitter I appreciate their focus on good design. ZURB is a close-knit team of interaction designers and strategists that help companies design better (www.zurb.com).

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